Privacy Policy

Precision Media

Effective date: 14 June 2026 Last updated: 14 June 2026

Precision Media ("Precision Media", "we", "us" or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, hold, disclose and protect personal information when you interact with us, visit our website, engage our services, or interact with the advertising we manage on behalf of our clients.

We handle personal information in accordance with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs), and, where applicable, the requirements of the advertising platforms we use (including Meta and Google).

By using our website or services, or by submitting your information through an ad or lead form we manage, you agree to the practices described in this Privacy Policy.

Who we are

Precision Media is a marketing and paid media agency that plans, builds, runs and optimises digital advertising (including on Facebook, Instagram and Google) for our clients.

• Business: Precision Media
• Email: contact@precisionmedia.com.au
• Website: https://precisionmedia.com.au

If you have any questions about this policy or your personal information, you can contact us using the details above.

The information we collect

We collect personal information that is reasonably necessary for our business activities. The types of information we may collect include:

Information you give us directly

• Identity and contact details, such as your name, email address, phone number and business name.
• Information you provide when you enquire about our services, request a quote, or correspond with us.
• Billing and payment information where you engage our services.
• Any information you choose to include in messages, forms or communications with us.

Information collected through advertising and lead forms

• When you respond to or submit an enquiry through an advertisement, lead form or landing page that we operate or manage (including instant forms on Facebook and Instagram), we collect the information you provide in that form. This may include your name, email address, phone number, location and answers to the questions in the form.
• We use this information to respond to your enquiry and, where the form was run on behalf of one of our clients, to pass your details to that client so they can follow up with you.

Information collected automatically

• Technical and usage data when you visit our website or interact with our ads, such as your IP address, device and browser type, pages viewed, referring pages, and the dates and times of your visits.
• Cookies, pixels and similar tracking technologies (see "Cookies and tracking technologies" below).

Information from third parties

• Information from advertising and analytics platforms (such as Meta and Google) about how ads perform and how users interact with them.
• Information from our clients in the course of providing our services to them.
• Publicly available information and information from service providers that help us run and measure advertising.

How we use your information

We use personal information to:

• Provide, manage and improve our services, including planning, creating, running and optimising advertising campaigns.
• Respond to your enquiries and provide the information, products or services you request.
• Pass enquiry and lead information to the relevant client where you submitted it through an ad or form we manage for that client.
• Measure, analyse and report on advertising and website performance.
• Build, manage and refine advertising audiences and targeting on platforms such as Meta and Google.
• Manage our relationship with you, including billing, administration and support.
• Send you marketing and updates where you have requested them or where permitted by law (you can opt out at any time).
• Comply with our legal obligations and protect our legal rights.

We will only use your personal information for the purposes for which it was collected, for a reasonably related secondary purpose you would expect, or where you have consented, or as otherwise permitted by law.

Advertising, analytics and tracking technologies

We use cookies, pixels, tags, software development kits and similar technologies (including the Meta Pixel and Conversions API, and Google tags and analytics) on our website and on the landing pages and ads we manage. These technologies help us and our clients to:

• Measure the performance of ads and campaigns.
• Understand how users interact with websites and ads.
• Show relevant advertising and create or match advertising audiences (including custom and lookalike audiences).
• Attribute conversions and report results.

These platforms may set their own cookies and collect information directly, subject to their own privacy policies. You can manage cookies through your browser settings, and you can control ad personalisation through the settings provided by Meta, Google and other platforms.

When we use Meta's tools and platforms, we do so in accordance with Meta's terms and policies. Information you share with Meta is also governed by Meta's Privacy Policy, available at https://www.facebook.com/privacy/policy.

How we disclose your information

We may disclose your personal information to:

• Our clients, where you submitted an enquiry or lead through an advertisement or form that we run on their behalf, so they can respond to you.
• Service providers and contractors who help us operate our business and deliver our services, such as advertising platforms, analytics providers, hosting, CRM, email and IT providers.
• Advertising and technology platforms (including Meta and Google) for the purposes of running, measuring and optimising advertising.
• Professional advisers, such as accountants and lawyers, where reasonably necessary.
• Government, regulatory or law enforcement bodies where required or authorised by law.
• A purchaser or successor in the event of a sale or restructure of our business.

We do not sell your personal information.

Personal information we handle on behalf of our clients

In providing our services, we may access, process or store personal information that belongs to or is collected by our clients (for example, customer lists used to build advertising audiences, or leads generated through campaigns). Where we handle that information on behalf of a client, we do so in line with our agreement with that client and applicable law, and the client's own privacy policy governs how that information is ultimately used. If you have a question about a specific brand's data handling, please contact that brand directly.

Overseas disclosure

Some of the service providers and platforms we use (including Meta and Google) are located, or store and process data, outside Australia, including in the United States and other countries. Where we disclose personal information overseas, we take reasonable steps to ensure it is handled consistently with the Australian Privacy Principles.

Data security and retention

We take reasonable steps to protect personal information from misuse, interference and loss, and from unauthorised access, modification or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal information only for as long as it is reasonably necessary for the purposes set out in this policy, to meet our legal and contractual obligations, or as required by law. When it is no longer needed, we take reasonable steps to destroy or de-identify it.

Direct marketing

We may send you marketing communications about our services where you have requested them or where permitted by law. Every marketing email includes an option to unsubscribe. You can also opt out at any time by contacting us.

Children's privacy

Our website and services are intended for businesses and adults. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us so we can delete it.

Third-party links

Our website and ads may contain links to third-party websites and platforms that we do not control. This Privacy Policy does not apply to those third parties, and we are not responsible for their privacy practices. We encourage you to review the privacy policy of any third-party site you visit.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal requirements. The current version will always be available on our website, with the "Last updated" date shown above. We encourage you to review it periodically.